Manage people performance Essay Example | Topics and Well Written Essays - 1000 words

Manage people performance - Essay Example As the organization is already highly differentiated in terms of market segmentation the overarching company goals are expanding these market elements into larger markets, as well as creating more value for members. Still, within this context of understanding there are specific company goals that further articulate the organization’s strategic initiatives. In these regards, the first company goal has been indicated to be, â€Å"To deliver our core products and services to a standard and quality which meets or exceeds members’ expectations† (‘Racq’). In these regards, the company recognizes that while they achieved significant success, it’s necessary to continue to develop and create customer value in as effective and efficient way as possible. In ensuring that customer expectations are met and exceeded the organization can retain current customers and expand into new markets. A second primary company goal is to develop means of increasing the value of membership in a mutual gains approach for company and customer. While this may seem counter-intuitive, the company understands that in developing greater efficiency measures, strengthened partnerships, and greater strategy, membership can be both expanded as a means of offering greater value to the customer and still retaining an increased profit share. The final company goal is to develop new and sustainable income streams that function within the company’s brand and vision. Since it’s beginnings the Royal Automobile Club of Queensland has been highly successful in not simply gaining members, but also in expanding the membership benefits and sources of revenue. One considers that the company does not simply provide roadside assistance, but also gains revenue from car and automobile insurance. The company then desires to expand into even further markets as a means of gaining profit and developing the organization. There are a number of critical success factors for the