Saturday, August 31, 2019
Marriage Imprisons Essay
Lectric Law Library defines marriage as, ââ¬Å"A contract made in due form of law, by which a free man and a free woman reciprocally engage to live with each other during their joint lives, in the union which ought to exist between husband and wife. By the terms freeman and freewoman in this definition are meant, not only that they are free and not slaves, but also that they are clear of all bars to a lawful marriageâ⬠(ââ¬Å"Marriageâ⬠). Unfortunately, this written definition doesnââ¬â¢t always seem to be working in everyday life. In the short stories, The Story of an Hour by Kate Chopin, An Adventure in Paris by Guy de Maupassant and The Secret Life of Walter Mitty by James Thurber, a reader may find many examples that demonstrate how marriage imprisons people. In the vey first sentence in The Story of an Hour a reader finds out that the main character, Louise has heart trouble and may not be able to handle shock or surprise. At the same time, her heart problems symbolize her heartbreak over her role in life. From almost the beginning, the reader is given a clue that Louise has wanted to free herself from her marriage. Mrs. Mallard reacts to the news about her husbandââ¬â¢s death with ââ¬Å"sudden, wild abandonmentâ⬠and locks herself in her bedroom (Chopin 123). The narrator notes that her reaction is not usual for a woman who has just lost her husband. She does not feel paralyzed or unable to accept his fate. She is able to quickly abandon her role as a wife. Ironically, her husbandââ¬â¢s death makes Louise to feel alive for the first time. The author describes the beautiful change from winter to spring. The new season is a symbol of the transformation of Louiseââ¬â¢s character. The open widow symbolizes all the possibilities that are now available to her. The storyââ¬â¢s springtime setting also symbolizes her rebirth as an independent person. Now that her husband is dead, she will be free to assert herself in ways she never before dreamed while she was married. She states that she had loved her husband sometimes, but that now she would be ââ¬Å"Free! Body and soul free!â⬠(Chopin 124). The major irony of the story comes with the surprise at the end. Louise thought her freedom would come from her husbandââ¬â¢s death. Instead, she gains freedom from his domination only in her own death after she finds out heââ¬â¢s alive. Unfortunately, long fee life she imagined lasted just for an hour. Another great example of imprisoned by marriage woman is the main character of An Adventure in Paris by Guy De Maupassant. In the story the author reveals a story of a married woman who has spent a great portion of her life at home raising her two children. Obviously, she neither had the chance to experience much excitement nor adventure through these years. Thus, ââ¬Å"she felt that she was growing old without having known lifeâ⬠(De Maupassant 512). She often thought of the exciting life of Paris, wishing to free herself from the dull life she led, and to get the chance to experience some pleasure on her own. One day, she finds a pretext to get out of the house and goes ââ¬Å"for a journey to Parisâ⬠(De Maupassant 512). She meets a well-know man, Jean Varin who shows her the way he lives in Paris. They go together for a walk, for a dinner, she even stays at his house for the night. Unfortunately, all she experiences next to his side is nothing comparing to what she dreamed of. She realizes that those well-known men in Paris arenââ¬â¢t any different than her own husband. Just like her husband Varin snores and sleeps on his back. Lying next to Varin in bed, she was ââ¬Å"heartbrokenâ⬠(De Maupassant 515). Surprisingly through out the story a narrator never reveals the womanââ¬â¢s name, she is referred to the reader as a ââ¬Å"sheâ⬠(De Maupassant 512). This is not an accident of a narrative. De Maupassant shows that while the woman is married, she cease to exist as her own person. The woman is simply controlled and imprisoned by her family and all the responsibilities as a mother and wife. In contrast, The Secret Life of Walter Mitty by James Thurber illustrates that not only women may experience a feeling of being imprisoned by marriage. The main character in the story, Walter Mitty is fully controlled by his wife and seems to be unable to stand up for himself. Mitty is trapped in a world that is full of dull responsibilities and offers few possibilities for adventure. He spends much of his time escaping into fantasies in which it is him who is in control, and in which his life is full of excitement and adventure. Mitty dreams of flying planes in hazardous conditions and causing scenes in courtrooms, but his life consists of buying overshoes and waiting for his wife to have her hair done. His wife obviously worries about Walterââ¬â¢s health and welfare; she observes that he is nervous, suggests a visit to a doctor, notes that she intends to check his temperature when they return home, and reminds him to wear his gloves and buy overshoes. Unfortunately, at the same time she is breaking the spirit of the man in his life which makes him feel imprisoned. Mitty keeps escaping into fantasies to forget at least for few minutes about his miserable life. Many people recognize marriage with happiness and joyful life. Unfortunately, as we learn from the three stories above, married people often find their life more dull than enjoyable. Lack of excitement and pleasures in marriage, make spousesââ¬â¢ life unhappy and thatââ¬â¢s why they often look for a way to escape from it. Thus, in reality marriage differs from its written definition and in fact imprisons people. Works Cited Baush, Richard and R.V. Cassill, eds. The Norton Anthology of Short Fiction. New York: Norton, 2006. Chopin, Kate. ââ¬Å"The Story of an Hour.â⬠Baush and Cassil123- 125. De Maupassant, Guy. ââ¬Å"An Adventure in Paris.â⬠Baush and Cassil 511- 516. ââ¬Å"Marriage.â⬠The ââ¬ËLectric Law Libraryââ¬â¢s Lexicon On. 2007. Lectric Law Library.15 Nov 2007. Thurber, James. ââ¬Å"The Secret Life of Walter Mitty.â⬠Baush and Cassill 720- 724.
Friday, August 30, 2019
Should Obese People Have Higher Premiums
Guoyi Chen Should Obese People Have Higher Premiums The Obesity epidemic affects millions people of the United States every day. According to the National Institutes of Health, ââ¬Å"obesityâ⬠refers to any individual with a BMI of more than 30 and BMI is simply a calculation that assesses weight relative to height (NIH). In the past decades, the number of obese Americans has increased dramatically. Based on the data from Nation Health and Examination Survey, about one-third of U. S. adults (33. %) are obese and approximately 17% (or 12. 5 million) of children and adolescents aged 2-19 years are obese (Centers for Disease Control and Prevention). It is well documented that people who are obese are more likely to have so-called ââ¬Å"obese-relatedâ⬠health problems such as Type 2 diabetes and heart disease. According to Centers for Disease Control and Prevention (CDC), the government has spent about 122 billion dollars annually to cure people who have obese related health issues and this number is still increasing.Because obesity costs so much annually, some people suggest that people who are obese should pay higher insurance rates because they place a heavy burden on the government and use more health care resources than non-obese people. On the other hand, others hold the opinion that it is unfair for people who are obese and it is kind of discrimination if they need to pay higher insurance rates than non-obese people. The important question that worth to notice here is that what causes obesity?Some people suggest that obesity is more about ââ¬Å"natureâ⬠. It has something to do with genes because obese people would transfer their ââ¬Å"obese geneâ⬠to their offspring. Other people believe that it more about ââ¬Å"nurtureâ⬠because an unhealthy life style could leads to obesity. However, according to NIH, ââ¬Å"obesity is mainly caused by consuming more calories than the body needs ââ¬â most commonly by eating a diet high in fat and calories, living a sedentary lifestyle, or both. â⬠(NIH).That being said, most people who are obese that way are because they do not care about their health so much and prefer an unhealthy lifestyle, therefore, those people should pay higher insurance rates because they choose to behave in ways that pose risks to their health. To begin with, people who are obese should pay higher insurance rate because they choose to ruin their health by choosing unhealthy food rather than healthy food. The choices on food have a close connection with peopleââ¬â¢s health problems. Based on the definition that was given by NIH, obesity is caused by eating a diet high in fat and calories.That is to say, peopleââ¬â¢s choice on food affects this problem significantly. Nowadays, people have lots of choices on food. There are always many health options available to people besides unhealthy food. However, some people would like to choose food that contains high calories rather than fres h vegetables, fruit etc. They are more likely to eat food such as cheeseburgers, pizza, soft drinks and fries. It seems like these kinds of food are relative inexpensive, faster to get and even more delicious in some degree.But from a different point of view, these kinds of food contain many calories, which could causes obesity problems later on. One possible reason that people choose eat those unhealthy food might because they think fresh vegetables, fruit and even fresh proteins are expensive for them so they have to eat things like fast food instead since they do not have high incomes even if they want to buy those healthy food. But a good question that worth to think about carefully here is that ââ¬Å"Are these ââ¬Å"healthyâ⬠food options really more expensive than ââ¬Å"unhealthyâ⬠food? â⬠Take ââ¬Å"fast-foodâ⬠as an example.According to Mark Bittman, the author of the article ââ¬Å"Is Junk Food Really Cheaperâ⬠, which published in New York Time s, a typical order for a family of four is two Big Macs, a cheeseburger, six chicken McNuggets, two medium and two small fries, and two medium and two small sodas, which cost about 28 dollars. But the home-cooked meal of chicken, salad, potatoes and milk cost on average about 13. 78 dollars and a homemade meal of pinto beans and rice is even cheaper at $9. 26. However, the calories that people get from having fast food is definitely much higher than having healthy goods.With the time goes along, there is a big chance that peopleââ¬â¢s eating habit will be changed into unhealthy way and finally leads to obesity and even results in obese related problems. That is to say, eating health does not mean eating expensive. It is about what you choose to eat. Some people might argue that they want to cook at home but the grocery stores are far away from them and some of them are even do not know how to cook. However, according to research conducted by Department of Agriculture, 93 percent of those with limited access to supermarkets do have access to vehicles.That being said, even if taking the long route to putting food on the table may not be easy, but for most Americans it remains a choice. The idea is that if you can drive to McDonaldââ¬â¢s you can drive to Safeway as well. Cook a health meal is not a complicate job. There are lots of books on the cashier that teach people how to cook the health food. Why donââ¬â¢t you take the responsibility to learn how to prepare a health meal and protect your family or yourself from obesity related health issues? Beside, it is understandable that people live in fast pace society now and barely have time to prepare health meals.But why don't you spend less time watching TV everyday? Your time is there. By spending less time watching TV, you could not only prepared health food but also burned extra calories while preparing the food, which is also helpful. That being said, money, time and cook skills might not the excuses for people who choose to eat unhealthy food and ruin their healthy this way. Choosing what kinds food to eat is totally a personal choice, of people have the unhealthy eating style they have, they are more likely to become obese and get some obese related problems such as diabetes.As we discussed above, government spent huge amount of money to cure those people. In another words, people who care about their health and choose a health eating habit pay tax dollars to government every years just can get less benefits than what they should have because there is a part of their tax dollars go to cure those people who ruin their health by choosing unhealthy life style. In short, obese people should pay higher insurance rates for themselves than non-obese people because the diseases they get is caused by their obesity and their obesity caused by the unhealthy eating habit they choose.Another reason why obese people should pay higher insurance rates is because they barely take some actions such as, do more exercising to control their weight. Doing some exercises could help them stay away from obese related health problems and then save huge amount of money every year. We should take two different situations into consideration. One is that people who are obese but already taking some exercises to lose some weight. Those groups of obese people might already understand that obesity could results in many health diseases and would bring negative externality to society.However, another group is the people who are obese but still do not want to take actions to keep them away from health diseases. Those groups of people are the people who need to pay higher insurance because they do not care about their health in the beginning and do not even care if they will bring negative impact on society. Moreover, those people perhaps think that government will pay expensive expenses for them when they get sick because they have health insurance like anyone else do.That is to say, it en courages those people to not take actions to help themselves away from obese related health problems if the insurance rates stay the same for anybody. Some people might say that it is kind of discrimination that requires people who are obese to pay higher insurance rates than non-obese people. It seems reasonable in some degree. Why should insurance rates depend on peopleââ¬â¢s appearance? However, in order to look at this problem fairly, let's consider two important questions.The first question is ââ¬Å"do obese people have a choice between being fat and not fat? â⬠This is a very important question to think about before deciding whether obese people should pay higher insurance rates or not. If being obese is more about ââ¬Å"natureâ⬠thing that has something to do with ââ¬Å"genesâ⬠and people who are obese do not have controls on that, then, they should not pay higher insurance than non-obese and if they are required to do so, it is definitely a discriminatio n and it would just end up punishing people who are already punished by their health.According to ObesityinAmerica. org, obesity is not always caused by simple behavioral issues, it has something to do with genes. For example, genetic determinations such as the way a body expends energy, hormones that affect the way calories are processed, and other organ systems in the body can all affect appetite. These groups of people do not have control on how they will be born, but they do have controls on whether they want to take initiative to have a healthy eating habits and life styles, which could help them away from obesity related problems.The idea is that as long as they realized the potential health issues they might have and helping themselves away from these dangers, they should not be required to pay higher health insurance rates since their behaviors could ease heavy economic burden on government. However, other type of people, who have choice on being obese or not, should pay hig her health insurance rates if they ââ¬Å"chooseâ⬠to be obese by having unhealthy eating habits and sedentary lifestyle because they choose to place a negative externality to society, then, we should ask that for those people who ââ¬Å"chooseâ⬠to be obese, do they impose an cost on other people?Unfortunately, the answer would be yes. Those people believe they have the right to choose their own lifestyle even though it is bad for their health, but what they didn't noticed is that their ââ¬Å"rightâ⬠would impose an cost on people who have a health lifestyle. It is common sense that obesity can cause many diseases. Author Yves Engler, who is a Canadian writer and political activist, mentions in his article ââ¬Å"Obesity: Much of the Responsibility Lies with Corporationsâ⬠that ââ¬Å"Researchers claim there are links between obesity and more than 30 medical conditions, including heart disease, diabetes, hypertension, cancers and possibly Alzheimerââ¬â¢sâ⠬ .In other words, obesity is not just about how you look like physically, it actually causes many fatal diseases, which cost much to cure. Yves Engler points out in the same article that ââ¬Å"The U. S. National Institute of Health estimates that the annual costs of treating obesity-related conditions are at least $120 billionâ⬠, that is to say, larger proportions of tax dollars were used to treat people who are ruining their own healthy by choosing a bad healthy life style.Then, why should people who care about their health and choose health life style paid the money for those group of people who claims that they have their own ââ¬Å"rightâ⬠to choose what they want. It does not make sense that someone who doesn't care about their health by eating excessive amounts of unhealthy food and spending few time exercising pays the same insurance premium of a person who makes it a priority to keep their health in the best possible shape they can. In some degree, requires obes e people pay higher health insurance is just like require dangerous driver pay higher car insurance rates.The driver could have options to drive safely, but he/she choose drive dangerously instead and because of his/her dangerous driving, it would put others life and properties in a risky place. So, is it kind of discrimination if car insurance companies charge higher rates to those dangerous drivers than drivers who drive safely? It is probably not. The idea the require obese people tp pay higher insurance rates is not because government want to take advantages from obese people, it is because it is a good way to encourage obese people control their life style.That being said, requiring people who obese pay higher insurance rates is not discrimination. It is a fair way that redistributes health care expenses and encourages them to pay attention to their health. All in all, those people who realized they are obese but do not want to take initiative do to control their weight should pay higher insurance because their own ââ¬Å"choiceâ⬠brings a negative externality on society. Because of their unhealthy ifestyle, they would more likely to get obese related health problem than non-obese people and then demand more health care resource than non-obese people, they should responsible for the cost that resulted by their own choices. Work Cited ââ¬Å"U. S. Obesity Trends. â⬠Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 27 Feb. 2012. Web. 27 May. 2012. . Nilsson, Siri. ââ¬Å"Good Luck If You're Searching for Good-for-You Eats. â⬠ABC News.ABC News Network, 26 Sept. 2006. Web. 27 May. 2012. . ââ¬Å"Obesity In America: What's Driving The Epidemic?. â⬠Harvard Men's Health Watch 16. 7 (2012): 5-7. Academic Search Premier. Web. 27 May. 2012 ââ¬Å"2008 Physical Activity Guidelines for Americans. â⬠: Contents. 1 Jan. 2008. Web. 27 May. 2012. ;http://www. health. gov/paguidelines/guidelines/default. as px;. ââ¬Å"Understanding Obesity. â⬠Understanding Obesity. 12 Jan. 2008. Web. 28 May 2012. ;http://www. obesityinamerica. rg/understandingObesity/index. cfm;. Bittman, Mark. ââ¬Å"OP-ED COLUMNIST; Is Junk Food Really Cheaper. â⬠The New York Times. The New York Times, 25 Sept. 2011. Web. 11 June 2012. ;http://www. nytimes. com/2011/09/25/opinion/sunday/is-junk-food-really-cheaper. html? pagewanted=all;. Engler, Yves. ââ¬Å"English 1022 Onlineââ¬âSpring 2010. â⬠: Obesity: Much of the Responsibility Lies with Corporations. N. p. , n. d. Web. 11 June 2012. ;http://spring2010online1022. blogspot. com/2010/02/obesity-much-of-responsibility-lies. html;.
Thursday, August 29, 2019
Turkey and the Eu
Representatives of the neo-liberal institutionalism see the ELI, therefore, as a strong indication that intergovernmental institutions can not only serve for security concerns of individual countries to maximize their relative profit. They can also develop a power structure independent of their members. A possible accession of Turkey to the ELI was always matter In Europe since the establishment of the SEC In the year 1957. No other candidate for an admission has ever caused so many controversial discussions.Despite the fact that every state agrees the process of the access negotiations there is still excellent a gig dispute whether if the Turkish admission politically is desirable or not. Negotiations were started on October 3rd 2005, and the process, should it be in Turkey's favor, is likely to take at least a decade to complete. The membership bid has become a major controversy of the ongoing enlargement of the European Union. This statement describes the line I want to follow and the topics on which I have done my research for this paper very well:â⬠The pros and cons of Turkey EX. membership could span many pages.Against: Turkey is culturally very different; its ere capita GNP is a quarter the ELI average and Turkey could easily swallow up all the EX. development funds; EH legislation would cause very much internal resentment ââ¬â as many could see It as conflicting with their religious laws; the country still has human rights Issues and hasn't recognized the genocide where over a million Armenian died. For: if Turkey could join the EH and all the issues above are resolved we would have a fantastically dynamic economy in Europe that may be able to help us balance off against the upcoming industrial super powers of China and India.Turkey would become more wealthy, secular, tolerant and open. The outcome is in the toss of a coin. â⬠1 The economic performance is one of the most important access criterion for Turkey even as the Copenhagen criter ia must not be fulfilled in total. In fact Turkey has as many inhabitants as Germany but has only one sixth of the German economic power The strongest argument is always, that an admission could open new markets In the east.From this point of view there are existing a couple of numbers that point out clearly, that a Turkish EH admission may not be affordable for the European Union: * Only the yearly agricultural subventions, which should generate same wealth in total cost of 16 to 28 billion Euros, which is approximately 15% of the EH- budget These amounts may not be financed, with regards to the bad financial situation of the other member states. As a consequence of this many of the existing areas already supported, would lose their benefits, which would lead to an unacceptable situation.Of course one must add, that these numbers are pure speculation and nobody can predict the exact numbers. Moreover after an accession of Turkey the EX. would gain lots of unpleasant neighbors, the central conflict regions of our planet full of unbelievable, unpredictable potentials of extremists. Thousands of miles of borders should be guarded to hold all the people that want to come from Asia, the Arabian peninsula, or maybe from Africa over Turkey to Europe. It is probably needless to say that this action also causes high costs.In addition Turkey as the biggest country in the European Union would have the same rank within the European institutions as Germany, Great Britain and France. That is to say the poorest country plays a dominant political role. On the other hand Turkey has 72 million inhabitants (it would be the most populated country of the EX. in 15 years), which means, that a very large nonuser-market would be developed. A number of investors would raise capital and cheap manpower which would result in a gain of economic productivity and prevent the migration of Turkish workers.In addition Turkey is a very important connection between the Caspian and Middle easter n energy sources and Europe. Several pipelines offer the EX. alternative energy routes, what will decrease the dependence from Russia. Nevertheless several articles have shown it is very unpredictable if the EX. would gain profit of a Turkey admission. Another interesting point with regards to the Turkish admission is the fear of the efferent religious settings ruling in Turkey, which causes different reactions in the ELI. 99% of the Turkish population is Muslim. 15 million Muslims are already living in the ELI. Millions of them live in Germany. Turkey would be the first Muslim-majority country to Join the European Union, although Albania, Bosnia and Herringbone and Spooks are also Muslim-majority, and have been recognized as potential candidate countries. Supporters of Turkey see the possible development of a European-Turkish- Islamic culture as a chance to split off Islam as a religious conviction from a political nomination system. They also argument, that we now have the unique chance to unite these cultures which is also a chance to show the people, that the impossible is possible.I don ââ¬Ët think that the Turkish membership is really necessary to demonstrate multiculturalism to the inside and cooperation willingness to countries of other cultural circles to the outside. Opponents of a Turkish accession argue that Turkey is in the Arabian world not as popular as one suspects, because the Arabs see Turkey still as colonial power. So Turkey is no bridge between the east and the west. In the EX. is the principle of free movement of goods and free movement of persons, which would also be applied on Turkey as an EX. member.This causes another fear in certain European countries. As I already mentioned 15 million Muslims are living in the ELI, from which the majority was not able to integrate very well. As a consequence important point for EX. citizens is also, that Turkey doses ââ¬Ët belong to Europe. With regards to Istanbul there is only a very small p art of turkey that belongs to Europe. The big cultural difference is a result of the fact that Turkey has never noticed the Jewish-Christian ethics, the renaissance or the Enlightenment, as a European never noticed the culture of harems.If the EX. accepts non-European countries it would also have to take in consideration the accession of other countries like Israel, Ukraine, Russia and White Russia. As a consequence of this it would be much more difficult to create a European identity, which is even in the actual situation a big problem. ââ¬Å"l think that Turkey should be allowed into the EX. because of its long-standing historical goal of being integrated with the modern word as well as her historical ties with European countries.
Describe and discuss the Ebers medical papyrus and the Edwin Smith Research Paper
Describe and discuss the Ebers medical papyrus and the Edwin Smith papyrus. When and how were they found What do they contain - Research Paper Example The main study of these papyri was conducted in Berlin in the year between1954-1973 (Atta and Hussein 123). The Ebers papyrus has haphazard collection of medical texts which are organized in paragraphs which are arranged in blocks and thus addressing specific medical conditions. It contains the most voluminous medical record of the ancient Egypt known. The proof that diseases healed from magical spells, were not available in the papyrus. Issues regarding the supernatural intervention in relation to treatment and diagnosis are highlighted in paragraphs (David and Rosalie 124). Diseases discussed by the Ebers papyrus include; disease of the stomach such as intestinal parasites, anus diseases, skin diseases, head diseases, treatment of migraines, flow of urine, hair, flesh wounds and burns and extremities of the disorders (Bonn and Kitty 45). From the Edwin Smith Papyrus, we are able to point out that, they were able to treat fractured and dislocated bones. From this again we find out t hat they too treated dislocated bones and performed minor surgical procedures. On the same note, they were able to treat diseases in physical manner. However, alongside this physical treatment, they accompanied it with spiritual practices. According, to Edwin Smith Papyrus, much of the treatment involved crushing and mixing of herbs. Diseases addressed by Edwin Smith Papyrus include: tongue diseases, conditions related to dermatology, dental diseases, ear diseases, throat and nose diseases and gynecological disorders. There are also discussions regarding the diagnosis of pregnancy, treatment of tumors, trachoma, birth control and fractures (David and Rosalie 89). About seven hundred magical formulas their remedies are also contained. The papyrus notes that the heart serves as the centre of the supply of blood with the attachment of vessels to other parts of the body. Seemingly the Egyptians did know little about the kidneys and assumed the heart to be the meeting point vessels carry ing body fluids such as blood, urine, tears, and sperm. The chapter known as the Book of Hearts gives details about the mental disorders. Dementia and depression are equally covered (Haas 90). The Ancient Egyptians, like the Ancient Greeks and the Romans, have provided modern historians with grounded knowledge and evidence towards medicine and sufficient knowledge on the medical field. This evidence is particularly based on the many papyrus found in the archaeological sites. This is like in the history of man, where some of these beliefs of the Egyptians were based; myths and legends. This should not however, be disputed with the increase of knowledge of the Egyptian people who exceedingly grew in human anatomy and plain commonsense. In the Ancient Egypt the treatment of illness was no longer carried out by the common magicians and medicine men, because knowledge of diseases and their curing method had already developed. This is supported by the archaeological evidences available in the papyri (refers to physicians and doctors). This is particularly amazing, in that there are archaeological digs that have added more evidence of men titled as physicians. This means that all the knowledge about the Ancient Egypt medicine comes from the discoveries of papyrus documents. Most of these papyrus documents have come from the era of 1900 BC and 1500 BC (White and Renee 45-67). This is the evidence to the common
Wednesday, August 28, 2019
Mudering Mckinley Essay Example | Topics and Well Written Essays - 1000 words
Mudering Mckinley - Essay Example his longtime competitor William Jennings Bryan a year earlier before his death in 1901.His steadfastness in solving the crisis that the united States in the 1893 experienced earned him candidacy in Democrat and populist party in 1896.Strikes, riots, increased taxes and factories, closed. His presidency was so timely that he worked hard to safeguard the worsening situation such in a few weeks time; his achievements were identifiable. During his campaigns, though he did not move around looking for votes but allowed the citizens to visit him in his ohio state, he promised to restore prosperity. Theodore Roosevelt, the 26th president of United States of America became the president after the assassination of William McKinley in 1901. He was experienced in handling public services after serving in public offices as a governor of the New York and secretary of the Navy Department in McKinleyââ¬â¢s first administration from his vast experience and rising political career in the New York. He fought for the freedom of Cuba from Spain in 1898 and together with Leonard Wood organized the rough Riders, which was the first U.S Calvary. The aftermath of the war left United States in the acquisition of Spanish empire and the Caribbean. Moreover, the United States gained protectorate over Cuba and gave it overseas possession dominance. Roosevelt was unique in his approach to progressive achievements as a leader. 1 Mckinley managed to win the presidency in March 1897. As promised, the factories were opened, workers returned to work and this earned him credit. Rauchway (2003) believes that in 1898, The United States became an international colonial empire. During the short war with Spain, the president had not wanted colonies; however, the German power would dare and despoil them. The president was so prayerful and at one time he confessed his prayers before he went to sleep. Godââ¬â¢s presence was felt and in the next election, with his able running mate, Roosevelt Theodore, who had
Tuesday, August 27, 2019
Role of Marketing Manager Research Paper Example | Topics and Well Written Essays - 2500 words
Role of Marketing Manager - Research Paper Example The foreign market chosen for this research paper is Southeast Asian market comprising of Indonesia, Thailand and the Philippines. Form utility: Form utility refers to the product or service offered to customers by a company. The marketing team carries out a widespread research about customer needs to develop a pattern for a product or service in order to derive form utility. The product development team then develops a product or service that provides customers with important business benefits like improved productivity, lower costs, competitive advantage and easier installation and meets the needs of the customers (Armstrong & Kotler 2014). The marketing team creates form utility by converting customer needs into product or services that carry value. In this paper, the product offered to the customers is dishwasher by the company. After conducting extensive research, the product development team developed two types of dishwasher based on application, one directed for residential use and the other one directed for the food services industry sector. The residential dishwasher created utility in the form of time management, better cleaning, and saving energy and water. The industry dishwashers created utility in the form of increase in productivity, lower manual labour costs, competitive advantage, better cleaning and lesser amount energy and water consumption. Possession utility: The utility of possession offers the customers ownership of the product or service which allows them to obtain benefits in their own business or in daily usage. If the customers are able to increase productivity of their own product after using the product or service offered to them by the company, then the possession has given them a strong benefit and possession utility is maximised (Armstrong & Kotler 2014). The dishwasher creates possession utility both in the residential
Monday, August 26, 2019
DQ week three (a) Essay Example | Topics and Well Written Essays - 250 words
DQ week three (a) - Essay Example There is also need to integrate several researches and form evidence out of them to strengthen oneââ¬â¢s findings. FRONTIERS present good examples of how research findings should be synthesized and translated for the sake of producing programmatically useful information (Royle and Blythe 72). There is a need to communicate results via numerous channels to reach the same audience many times and several audiences at least once. This can include; national workshops, international conferences, and program briefs among others. Feedback should focus on description instead of judgment. Describing behavior will be a report of what took place while judgment behavior evaluates what took place in terms of wrong or right, bad or good. Evaluative language will prompt an individual to respond defensively (DiCens 38). One should observe instead of inference. Observing is seeing what can be seen or listening to oneââ¬â¢s behavior while inference is the assumption and interpretation one makes out of seeing or hearing. One should be keen on what a person did and the reaction. Reference should be made to what an individual did rather than what is imagined of the individual, adverbs describing action should be used rather than adjectives describing qualities (DiCens 39). For instance, instead of telling one that he or she talks too much, tell him or her that your opinion in the staff meeting was
Sunday, August 25, 2019
Manage people performance Essay Example | Topics and Well Written Essays - 1000 words
Manage people performance - Essay Example As the organization is already highly differentiated in terms of market segmentation the overarching company goals are expanding these market elements into larger markets, as well as creating more value for members. Still, within this context of understanding there are specific company goals that further articulate the organizationââ¬â¢s strategic initiatives. In these regards, the first company goal has been indicated to be, ââ¬Å"To deliver our core products and services to a standard and quality which meets or exceeds membersââ¬â¢ expectationsâ⬠(ââ¬ËRacqââ¬â¢). In these regards, the company recognizes that while they achieved significant success, itââ¬â¢s necessary to continue to develop and create customer value in as effective and efficient way as possible. In ensuring that customer expectations are met and exceeded the organization can retain current customers and expand into new markets. A second primary company goal is to develop means of increasing the value of membership in a mutual gains approach for company and customer. While this may seem counter-intuitive, the company understands that in developing greater efficiency measures, strengthened partnerships, and greater strategy, membership can be both expanded as a means of offering greater value to the customer and still retaining an increased profit share. The final company goal is to develop new and sustainable income streams that function within the companyââ¬â¢s brand and vision. Since itââ¬â¢s beginnings the Royal Automobile Club of Queensland has been highly successful in not simply gaining members, but also in expanding the membership benefits and sources of revenue. One considers that the company does not simply provide roadside assistance, but also gains revenue from car and automobile insurance. The company then desires to expand into even further markets as a means of gaining profit and developing the organization. There are a number of critical success factors for the
Saturday, August 24, 2019
Destination Report & Presentation Assignment Example | Topics and Well Written Essays - 1750 words
Destination Report & Presentation - Assignment Example The paper intends to make a comparison between two popular tourist destinations of the country and finally make a few important recommendations for the policy maker associated with the tourism industry of the nation. Overview The world of the 21st century is moving at a fast pace. The fast pace of advancement of the modern day world is happening more on the lines of rapid change and tremendous development. It is of high importance to mention that the evolution of the telecommunication technology along with the process of emergence of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world. It needs to be mentioned that because of the lines of emergence of high speed internet connectivity, the network of communication channels has improved in a drastic manner all over the world. Because of this technology powered transformation of the world around us, there h as always been a steady evolution of various kinds of trends associated with the factor of globalization. The trends of globalization, is resulting in the process of evolution of various kinds of new types of consumer demands. These new consumer demands are increasingly paving the way for a significant amount of business opportunity. Because of the rise of business opportunities, many firms located in different global markets are increasingly entering new markets. This is automatically triggering an increase in competition in the market. For the purpose of sustaining themselves, while retaining their competitive edge, the companies are increasing the pressure of performance on the employees. As a result of increasing stress in the workplaces, the people around the world are increasingly looking forward to relax by taking some highly enjoying vacations. The focus of this project is to compare and contrast two different tourism locations of Canada while judging them on the basis of fa ctors like tourism planning environments, destination components as well as relative position in regards to tourism destination cycle. The two popular tourist destinations that have been chosen in this case are Harbourfront Centre as well as Banff National Park of Canada. Comparison of Harbourfront Centre and Banff National Park Harbourfront Centre Brief Overview The Harbour Front Centre is a neighbourhood located on the north shore of Lake Ontario, within the premises of city of Toronto of Canada. The history of the region highlights that the harbour of Toronto has been using since the days of founding of Toronto for industrial as well as shipping purposes. However, the Harbourfront Centre was formed on the first day of the year 1991 as a non profit organization dedicated towards charity. It has a mandate to organize as well as present public events over a regional spread of around 94 acres. As of the current times, the Harbourfront Centre was transformed into a popular all year ro und tourist destination. The offering of the tourist site comprises of a sizzling blend of culture, arts, recreation along with indoor cafe and outdoor patio. Various events of
Friday, August 23, 2019
Solid Waste Essay Example | Topics and Well Written Essays - 1750 words
Solid Waste - Essay Example This author will discuss solid waste concerns; will provide details on the factors that contribute to the problem, as well as the factors that are affected by it; will tackle the positive and negative impacts; will present and evaluate the present sustainability strategies and solutions; and will discuss the required government, societal and global support. In addition, this authorââ¬â¢s personal plan to reach sustainability will be discussed, showing how each goal should be conducted. Solid Waste Solid waste, as defined by the United States Environmental Protection Agency (EPA), is any type of refuse, or slush coming from treatment plants of wastewater and water supply, or mire emanated from pollution control facilities and other throw-away materials from residential, commercial, industrial and institutional sources, and from mining and agricultural operations. Almost all of mankindââ¬â¢s activities create wastes. In 2006, American residents, industries, and institutions actua lly generated over 250 million tons of municipal solid waste. The average American produces waste on a rate of approximately 4.6 pounds per day.à Moreover, a yearly 7.6 billion tons of industrial solid waste are produced and discarded from the U.S. industrial sector (U.S. EPA, 2003). Solid waste management comprises waste reduction, recycling, incineration, composting and landfills. The U.S. Environmental Protection Agency confirmed that one-third of solid waste is recycled; one-seventh is incinerated; and one-half goes to landfills. The greater part of environmental harm and ecosystem damage is caused by the behavior of mankind. The growing waste generation, alongside the escalating population and excessive production of material goods will unconstructively affect the human health and the environment (Chase, et al, 2009). With the American households and businesses continuously generating trash, creating an effective national waste management program is difficult. On the local le vel, states and municipalities, in accordance with the requirements, requests and concerns of individual communities, have implemented solid waste programs for waste collection, transport and disposal, together with waste reduction, reuse and recycling. On the other hand, the responsibility of EPA in waste management is to set objectives and provide leadership, technological assistance, education and training (U.S. EPA, 2003). Factors that Contribute to or are Affected by the Problem In 2001, paper products comprised the biggest factor of municipal solid waste or MSW (36 %); yard wastes made up the second-biggest factor (12 percent); food scraps, glass, metals, synthetics, and lumber formed 5 to 12 % of the entire municipal solid waste; leather, rubber, and fabrics constituted 7% of MSW; and other various wastes comprised more or less 3 % of MSW (U.S. EPA, 2003). As the economy develops and the population increases, waste production amplifies as well. Improper solid waste management through uncontrolled dumping and incineration can cause health and environmental hazards, such as water contamination; breeding places for insects and rodents; flood increase from drainage obstructions; greenhouse gas emissions; disease outbreaks; and fire risks (U.S. EPA, 2002). Benefits of Formal Recycling and Composting Programs Well-managed recycling and composting programs could be advantageous to both the ecology and the economy. Organized disposal programs could
Thursday, August 22, 2019
A Railway Journey Essay Example for Free
A Railway Journey Essay I am a frequent traveller. Thatââ¬â¢s because I am a small town boy from Rourkela studying in the national capital of India. My batch friends who live nearby take every opportunity to go home be that a one day holiday or a weekââ¬â¢s holiday. I on the other hand cannot exploit every holiday because travelling takes me 48 hours to reach home. Unfortunately there is no direct train from Delhi to Rourkela. So I have to switch trains in a preferable stop. I usually prefer Ranchi station. From Ranchi to Rourkela there is just one train in the evening that is the 7 pm train. My usual itinerary is that I travel from Delhi to Ranchi via Rajdhani which reaches there at 4 pm, and then I take the 7 pm train to reach Rourkela at 11 pm. I was so engrossed in my studies and exams that I forgot to book my ticket before time. When the holidays came near I suddenly realized that I hadnââ¬â¢t booked my ticket. I immediately opened IRCTC website from my laptop, and saw that my usual train Rajdhani was completely booked and no more tickets were available. I couldnââ¬â¢t risk booking a waiting list ticket so I booked an alternate train which takes relatively more time but I thought Iââ¬â¢ll make it. It was supposed to reach Ranchi at 5:30 pm. I thought that I have a reasonable time gap and I can easily make it. Soon my exams got over and the time came for me to go home. To be frank, I usually get bored at home. But the idea of going home, the packing of my stuff, the travel and the journey is what excites me. I said goodbye to my friends, hugged them, and wished them happy holidays. A friend gave me chocolates for my journey and wished me happy journey. I just love this feeling. Since the exams were over they had nothing else to do, so they came with me to the station to see me off. I bought a bottle of Thums Up. Yes thatââ¬â¢s my favourite drink. I went on and sat on my berth. I always prefer the side lower when I am travelling alone. There is a sense of privacy and is comfortable as well. I waved at my friends as the train started to move. I was very happy, but my subconscious was slowly telling me that this train better not be late because otherwise I am screwed. My father will scold me for my irresponsibility. Since it was not Rajdhani, its standard was not that good. Moreover I had to buy food for every meals and the compartment was also not that clean. But I knew I can manage as long as I get a charging socket nearby. I have a laptop and I love games. I can pass my time very easily. For some reason I donââ¬â¢t know why, I like to travel alone. One of the biggest and consistent problems faced by a youngster preferably male travelling alone is that someone always will request him to exchange his berth with someone who needs it more. Be that a senior citizen, or a family whose all tickets are concentrated in one area and only one is far away. Whatever it may be, we boys have to suffer. There is no point in booking tickets early if you donââ¬â¢t get the seat of your choice. And there is no way you can say no to them because they are elder people and they make such horrible requesting faces with puppy eyes that you just canââ¬â¢t deny. A fairly middle aged person requested me to trade my seat for his upper berth in a different coach skipping 3 coaches in the middle. I said letââ¬â¢s see in the beginning but later on I had to give in because I had no other option. He helped me shift my luggage and thanked me a lot later on. Travelling alone is some kind of a self-assessment time for me. I analyze what I have done in the past, I day dream a lot in this time and set personal goals. As soon as we cross Delhi and reach Ghaziabad my telecom service (Reliance) initiates the roaming facility and unfortunately my u nlimited SMS pack becomes void. My parents keep checking on me calling at regular intervals. After some point it becomes very irritating because it costs even to receive phone calls. I look at the scenes outside the window. I feel bad when I see the people living near the railway tracks, the slums and the poverty. I stare at the empty advertisements loaded with spelling and grammar mistakes on the boundary walls of the slums and on houses. Now the Travelling Ticket Examiner (TTE) came to check the tickets of the passengers. When my turn came I showed him the ticket, he said that my ticket is booked for a different compartment, which has different TTE, so I have to show it to him. I said we have exchanged the seat, but nothing that I said mattered. So I had to go back to the previous compartment and ask that person to show his ticket to the TTE of my compartment. Same thing would have happened to him so he took my ticket. It was an unnecessary exercise and I hated that person for the troubles he gave me. The sounds of children crying and yelling are sometimes intolerable, but there is nothing one can do about it. I try to console myself by saying that I was also like that one day, funny but true. The vendors keep on moving here and there shouting and selling. Itââ¬â¢s okay up to a certain limit. After that you just canââ¬â¢t listen to their annoying voices anymore. There is total chaos. So I put on my headphones and listen to music. What a great relief that is! Soon the day came to an end, and I went to sleep early. The next day when I woke up I went out and brushed my teeth. After that I asked the attendant whether the train was running late or not. He said yes, one and a half hour late. I became nervous because then Iââ¬â¢ll not make it on time and Iââ¬â¢ll miss the connecting train. Hoping that the train will make up for the lost time I went back to my seat and lied down worried. What should I tell my parents if I missed the train? What will I do? Where will I go? Ques tions like these haunted me. I ate my breakfast and read the newspaper that I bought from a vendor. I tried to pass my time but my mind was unconsciously worrying about the consequences. As time passed I noticed the arrival time had crossed, and the train was still running one and a half hour late. My heart started beating faster with every second that passed. Soon the train came to a halt and I reached Ranchi at 6:45 pm. Ranchi has two different stations, one being Ranchi and the other Hatia. I had reservation up to Hatia, but if I had waited for the train to reach Hatia, I would have missed the connecting train. So I took a chance and left the train with my luggage and ran in search of an auto. I found an auto-driver, the first one that approached me. I asked him how much he will take to get me to Hatia station, to which he answered 100 rupees. I said Iââ¬â¢ll give him 150 if he takes me there within the next 10 minutes. He being a sport took my luggage and placed it in his auto and I sat and then we rushed to through a different path. I became surprised as to why was he taking me through a different route. He said it is a longer road, but the road is very smooth so we will reach early if he drives very fast. As bad as this nightmare was, it was about to become worse because it started to rain and was becoming very dark. The driver was very instrumental, because he broke all the traffic rules, crossed all the red lights but we reached Hatia at 7 pm. I thought I had missed it. But still I paid him for his bravery and I took my luggage and rushed towards the station. To my surprise I found that my connecting train was still standing on the platform and my previous train had not yet reached Hatia. I took a sigh of relief and then I ran towards my compartment, and took a seat. Just as I sat on my seat, drenched from head to toe, the fellow passenger sitting next to me requested me to trade my seat for his in a different compartment. I was still breathing heavily. But I was so happy that I made it in time that I accepte d. We went to the very next compartment and he got me a lower berth. I was happy that things are turning my way. No one further wanted to exchange my seat. I sat down wiping my face with my handkerchief. Then I called my mother and shared my adventure with her proudly. She was amazed with the story but I could hear my father calling my irresponsible from behind. I could not help but laugh. I would have reached Rourkela by 11 pm. I was thinking of taking a bath and then would sleep. Just when I thought nothing else could go wrong the train stopped at a very small station at 10 pm. Then I saw people coming out of the train. I panicked. I asked my fellow passengers among which a boy of nearly my age. He said that this train has stopped and will restart at morning 6. It is a naxalite-attack prone area. So the train wonââ¬â¢t run to prevent accidents in the dark. Suddenly I saw the police patrolling the train. I called my mother and updated her on the situation. This meant Iââ¬â¢ll reach at 7 am in the morning. I was literally criticizing my luck. Many people went to the waiting room, but I stayed and so did the boy sitting next to me. We thought of sleeping, but it was unsafe. So we decided to keep up all night. So I took out my laptop and we decided which movie to see from the large movie database I had kept in hard drive. Luckily the socket was running and so was the air conditioner. We stayed up all night watching movies back to back. Slowly the people passing by or the people who heard the noise from my laptop came near our cubicle. They also got interested and sat down. Soon there was a gathering of 8-9 people. The few people who were sleeping nearby started to complain that we should sleep as we are disturbing them. But it was too late to stop now because there were a lot of people who were actually enjoying the movie. So we continued till 6 am in the morning. The train started at sharp 6 am. I reached Rourkela at 7:10 am. I came out and saw my father standing in the platform waiting for me. Finally I reached home. It was a huge relief. Surely it was a journey to remember. The ups and downs and the adventures were memorable. A railway journey surely takes more time and has a lot of problems attached to it, but has a lot of memories attached to it as well. This is one of the main reasons I always prefer to travel in train.
Wednesday, August 21, 2019
Verbal and nonverbal communication Essay Example for Free
Verbal and nonverbal communication Essay The whole process of communication is imperative in the lives of human being because it entails enclosing information in a package imparted by the sender to a receiver through a channel (Ritchie, 2001). Normally; the receiver decodes the meaning which enables them to respond with the feedback to the sender. Communication requires that the involved parties (the sender and the receiver) have some common communication characteristics that would overall facilitate the underlying primary purpose of communication (Argyle, 2005). The process of communication comes in different types: written, verbal and non verbal communication. Whichever way, the fundamental characteristics that prevail underscore the purpose of conveying the message(Gahagan, 2004). Verbal and nonverbal communication form the basis of this paper and include speaking by word of mouth and using paralinguistic cues like body language and eye contact to achieve the reasons of communication (Esposito, 2007). This paper attempts to explore non verbal communication and examine types of non verbal communication and the possible differences that are found in non verbal communication all over the world. Introduction Verbal and non verbal communications are two faces of communication that abound our daily lives. They both aim at conveying a message(s), a significant element of our every day lives. Essentially, it lies at the heart of transferring information from one person to another. Like any form of communication, verbal and nonverbal communications use the components of the sender, receiver, message, channel and feedback for the complete cycle of the communication process. Information transferred from one person to another or to a group of people, often involves the interchange of opinions and thoughts over various issues in spoken words or just signs (Julia, 2009). Our focus on this paper is to understand the differences that underlie verbal and nonverbal communication, exploring the types of non verbal communication and the difference s that may be found world over concerning non verbal communication. Analysis of Verbal and Nonverbal communication Verbal communication is a form of reciprocal conversation that involves two people or a group of people (Hinde, 2000). It is a dialogue form of communication derived from the Greek word dia and logos which means through and speech respectively. Therefore, dialogue means a form of conversation between two or more entities (Poyatos, 2000). Its medium is language expressed through voice tonality and according to research; verbal communication forms the overall method of communication used world wide. 38 % of verbal communication impacts the general communication needs in the lives of human being, although it is the widely and consciously used form of communication (Keller, et al 2007). In most cases there is little misunderstanding between the parties involved. The only caution to be taken is that the language used must be known to both parties and the feedback is realized instantly without waiting for another date. Non verbal communication on the other hand is the process of sending or receiving information packaged in wordless messages(Rudolph et al, 2001). This type of communication relies on gestures, facial expression, body language, posture and maintaining of eye contact. It also borders object communication such as architectural and cultural artifacts, clothing, graphics and hairstyles just to mention a few (Ritchie, 2001). Non verbal communication plays a fundamental role in the every day lives of people, from romantic engagements to employment ventures. Ideally, this type of communication is used unconsciously since the behavioral patterns used while communicating is in most cases predetermined and goes on to reinforce verbal communication which at times is used together(Rudolph, 2000). Accordingly verbal communication contains elements of nonverbal communication such as paralinguistic cues like tonal variation, voice quality, speaking styles, emotions and several prosodic features of stress, rhythm and intonation (Esposito, 2007). Other graphics are part of nonverbal communication because, graphics like billboard projection, or objects are in themselves a representation of words , message and meaning (Argyle, 2005). A lot of caution needs to be taken when using non verbal communication because; misunderstanding is bound to occur if the involved parties do not really understand the intended meaning of body language. Types of Non verbal Communication According to experts, a significant portion of communication in our every day lives is overly nonverbal. Many of our life situations necessitate the use of paralinguistic cues and other forms of behavioral patterns including eye contact, facial expression, posture, tonal variation and gestures (Hinde, 2000). From our handshakes to the way we dress, we use nonverbal communication . Many research have been done to underscore the whole types that are found in non verbal communication . Facial expression: It covers the entire proportion of nonverbal communication and involves incorporating smiles, frowns and winks to convey our emotions (Gahagan, 2004). Facial expression is dependent on the different cultures but emotions to express sadness, fear, happiness and anger are universal throughout the world. Research shows that sometimes, facial expressions are included in the verbal communication and the message conveyed altogether is somehow trusted over the contrasting message that may have been conveyed verbally (Keller et al, 2007). For example, if you have a son and you walk up to him one Sunday afternoon, only to find that he has broken a set of glasses in the kitchen. Upon asking him who broke the glasses he tells you that he does not have any idea, because he got it that way. However, the message on his face shows all sorts of guilt, it is evidently possible to tell that he is the one who broke the glasses. As such, you will disregard all the verbal comments that your son will give. There are various types of facial expressions found in different cultures across the world. When people are happy, they tend to raise their cheeks as they smile and round their eyes. Seemingly, feelings of disgust are expressed in our faces through wrinkling our noses, raising our upper lips or lowering our eyebrows and eyelid while those of fear are shown through open mouths and around eyes (Julia, 2009). Body movement: This type includes all sorts of kinetic body movement that have the interpretation of meaning. They include a number of categories namely; illustrators, emblems, adaptors, regulators and affects of display. Emblems include gestures that have clearly shared meaning and are done with awareness as well as with intentions to communicate (Ritchie, 2001). Illustrators on the other hand is body movements and gestures that accompany verbal stream communication like stress, accent and emphasis. Adaptors are movements that originate from the manipulation of the person, those around him and the various objects at the heart of communication such as tapping a pen on the table or twisting ones hair. Regulators are concerned with the movements that transmit the messages of relationships such as hugs and kisses. It essentially controls the flow of speaking and listening. Finally, affect of display are movements that display inner emotions such as need to mate, anger, surprise or fear (Rudolph, 2000). Appearances and Artifact: In many cultural setup, nonverbal communication take place through artifact and appearance . They include clothing, shelter, and other tools that can communicate status, role or taste of a given culture or persons (Rudolph et al, 2001). This form of nonverbal communication is often used to project a personââ¬â¢s world view and the world around them. For example, women who dress attractively are bound to have more men dating them because their appearance speaks much about them and they may as well use this type of nonverbal communication to persuade men with a lot of ease (Poyatos, 2002). Similarly our clothing communicate our world views and many people use this to determine their relationships with us. The ongoing research on color psychology suggests that different colors embedded in appearances influence a variety of emotions and moods and the general appearance which in the long run, affects several psychological reactions, interpretations and judgment (Argyle, 2005). Body Language and Posture: These are used to convey a lot of information in the communication life of an individual. There is overwhelming number of research on the role of body language in communication but the overemphasized concept focuses on the interpretation of what is generally known as defensive postures (Esposito, 2007). Examples of body language are crossing ones legs or arms during communication, which has been interpreted as the disinterested participation in communication between involved parties (Hinde, 2000). Much of what we verbally utter is confirmed by our body language and it has been widely accepted as the true reflection or indicator of the meaning pegged on any communication. The whole scenario of body movements can be explained in the distance adopted by people and it varies depending on the person you are talking to. For example, women tend to move closer to someone they are talking to that men which spells out their level of trust to the subject of communication and the source of the communication process. Particularly, the distance adopted by anybody is expressed through body language and it ranges from personal distance, intimate distance social distance and somehow public distance (Poyatos, 2002). The distance you take is relative to the person you are talking to and it communicates a host of feeling such as trust. Paralinguistic: It refers to the voice communication that is distinct from the actual language and includes all aspects of voice such as pitch, voice inflection, loudness and all that is part of tone variation (Keller et al, 2001). The effects of paralinguistic is very powerful to the meaning of the conversation. Take a case where a boss addresses his juniors with a harsh loud voice. Definitely, the interpretation that would be reached will be that the boss was angry and somehow reprimanding his junior staff from re-doing whatever caused the shouting. Again, those in love adopt a soothing and cajoling tone that is low, to emphasis their feelings of love and intimacy (Julia, 2009). Other than the spoken words in communication, paralinguistic cues add meaning to them for coherent interpretation, hence taking the form of a non verbal communication. Adaptation of strong tonal voice enables the listener to interpret either enthusiasm, emphasis or approval while if the same words can be said in somewhat a different hesitant tone, the interpretation reached may be of lack of interest or disapproval (Gahagan, 2004). Touch: It involves communicating through touch and other non verbal behavior. According to (Keller et al, 2007), touch has a significant role in therapy where it facilitates the harmonization of internal communication in an individual involving the succinct coordination of emotions to achieve a given biological function. It is therefore regarded as non verbal communication because it primarily takes into account the processes of communication that engages the sender, the receiver, channel and message. In this case the sender is the therapist, while the receiver is the person receiving therapy. The underlying message becomes the therapeutic effects that are gotten after therapy (Rudolph, 2000). In the study done by Harry hallow on the classic monkey, it is evident that if touch and other bodily contacts are deprived from a child especially at infancy its overall development is impeded. Touch is an important form of nonverbal communication that promotes intimacy and fosters several other feeling like trust and sense of belonging (Julia, 2009). Proxemics: A host number of people in the ever advancing world of communication have expressed the need for space during and or in communication. As another type of non verbal communication, Proxemics is the level of space we need and perceive as comfortable to avoid misinterpretation of our intentions. A recent survey showed that several factors aligned to our social norms, personality traits, situational factors and familiarity levels determine the social space we use to communicate our personal feeling (Gahagan, 2004). For example, the level of space we need when having a mutual casual talk usually varies according to the specifity of the situation and the relationship between you and the person you are talking to. The distance varies between 18 inches to a few feet. Similarly, the distance required when addressing a crowd is between 10 to 12 feet. Taking such personal distance tells much about how you relate with whoever you are addressing (Keller et al, 2007). Differences of Non Verbal Communication All over the World Broadly speaking, non verbal communication falls into two categories . The non verbal message may either be produced by the body or spartio temporal setting of time and space (Poyatos, 2002). Although they look different, they still serve an important aspect of communication in the high context culture. There exists a number of differences in non verbal communication, all spelt under the milieu of culture. These differences however, do not undermine their functions as non verbal communication . Differences are seen in the interpretation of the host of non verbal communication (Ritchie, 2001). The first difference that occurs is in general dress code, artifacts and appearance. It is a concern of all cultures across the world about how they look and a myriad of judgments about how they look has brought t out the differences in how they interpret messages that are embedded in art factual and appearance (Esposito, 2007). For instance, in America, personal appearance and dress code symbolizes ones social class and orientation. Attractiveness in dress and appearance signals the element of modesty. Secondly, there is the difference in posture. Bowing for example is used to state the rank a person holds in the society while it is a religious preserve among the Muslims. Slouching on the other hand is used to show elements of rudeness in most Northern Europeans. Accordingly, talking while your hands are in pocket shows that you are disrespectful among the Turkish. As sitting with crossed legs is offensive in Ghana and Turkey, it is not a big deal in America and Canada, because it may be interpreted as a relaxed posture (Poyatos, 2002). These differences on posture are gender biased since women are restricted from sing certain postures in America but at the same time, men use them. Facial expressions also elicit many differences amongst various cultural orientations in the world. The meaning attached to the somewhat identical facial expressions differ . However they share the same meaning in respect to showing anger, crying, or smiling but the intensity of facial expression vary. For example, it is a mark able characteristic among many Asian cultures to suppress as much as possible their facial expressions. This is different from the Western culture which overly expresses their facial expressions (Ritchie, 2001). On the other hand, Latinos and Arab men exaggerate sadness and grief; American men tend to hide sorrow or grief. Among Africans women smile a lot than their male counterparts because African men perceive smiling as a sign of shallowness (Julia, 2009). The differences of eye contact are more and varied. In the US eye contact is interpreted as a degree of interest or attention, regulates interaction influences persuasion and has a central role in managing and influencing impressions of others (Esposito, 2007). Western culture advises their growing up children to look straight into somebodyââ¬â¢s eyes while African culture disregard eye contact and somehow use it when talking and not when listening . Similarly, Arabic cultures make use of a prolonged eye contact because, it shows truthfulness in the other person and believe that it spells out interest . Someone who avoids eye contact is seen to be untrustworthy. Japanese, Caribbean and Latin Americans avoid the eye contact to exemplify their respect for those they are talking to (Hinde, 2000). Touch has several different beliefs and a number of questions about the rationale behind touching rings in many cultures. Koreans and the larger Asian culture do not touch strangers especially the opposite sex (Argyle, 2005). A case to point is where an African ââ¬âAmerican went to shop in a store belonging to a Korean. After paying for his goods, he waited for change only to be disappointed when the Korean store keeper, put down the change on the table. This upset him because he believed that this was a form of another racial discrimination and concluded that the Asian refused to touch him because of his skin color (Keller et al, 2007). As a form of non verbal communication, touch is culturally sensitive with each culture having clear concepts of which body parts to touch. In US for instance, a handshake is common for strangers while hugging and kissing mainly done for close family members and those of the opposite gender. African America somehow gets irritated if touched on the get but Native Americans are fond of this especially when congratulating children. Muslims and Hindus do not touch using the left hand because they believe that it is a symbol of social insult and stipulates less or no touching between the opposite sexes (Rudolph et al, 2001). The patterns of using touch as a form of nonverbal communication is common among the English, Germans Chinese and Japanese. Paralinguistic cues that accompany our verbal expression send different interpretation in the whole process of non verbal communication. In Japan, giggling is an indication of embarrassment and belching in India shows satisfaction. Certain voice qualifiers like pitch tone and volume are also differently understood. Loudness for instance indicate strength among the Arabs, authority and confidence for Germans and loss of control for Japanese (Julia, 2009). This also affects the gender because many cultures accept their women folk to speak more politely, apart from the Americans where there is a lot of liberty allowing everybody to do what they feel best. At the same time a lot of differences exist in the use of vocal interjections. Conclusion A lot of research is devoted to nonverbal communication because; the whole purpose of communication must follow few major facets of content, source, medium, receiver and feedback. Verbal communication plays a major role in the social interactions where a set of common signs and non verbal cues and arrive at a shared meaning and understanding. A lot of care however must taken to understand the possible differences that are found in various culture depending on the use of some non verbal communication, because at the heart of every communication process, desires meaning of the message need to be clearly understood. This will help to avoid the biasness and subsequent barriers of communication. Appendix Pictures of Non Verbal communication The pictures below show examples of non verbal communication and how it is used to express different emotions (www. linkstolove. com/bodylanguage). Reference Argyle, M (2005). Bodily Communication. Massachusetts, Taylor Francis. Esposito, A (2007). Fundamentals of Nonverbal Communication and Sociometrics. Los Angeles, IOS Press. Gahagan, J (2004). Communication and Social Interaction. New York, Routledge Hinde, R (2000), Non Verbal Communication. Cambridge, Cambridge University Press. Julia, W (2009). Interpersonal Communication: Everyday Encounter. Oxford, Cengage Learning Keller, E et al (2007). Non Verbal Communication Behaviors. Oxford, Springer. Poyatos, F (2002) Non Verbal Communication across Discipline. New York, John Benjamin Publishers Ritchie, M (2001). The Relationship of Verbal and Non verbal Communication. Berlin, Walter de Gruyter Rudolph, F et al (2001). Interpersonal Communication Skills. Michigan, Wadsworth Pub Co. Rudolph, F (2000). Communicating Without Words. Michigan, Wadsworth Pub Co.
Developing Sustainability Indicators Monitoring For Enterprise Business Essay
Developing Sustainability Indicators Monitoring For Enterprise Business Essay The term sustainability refers to the human desire for an environment that would reap current and future benefits. Sustainability is not an absolute, independent of human conceptual frameworks. Rather it is always set in the context of decisions about what type of system is to be sustained and over what patio-temporal scale.(Allen and Hoekstra 1994) Monitoring process is an emergent and a major management response to the existing challenges in sustainability. It helps in understanding the sustainability systems and its values. Monitoring systems generally focuses on developing the various suitable tools that would help in gauging the relatedness of the sustainability practices. Basically, these monitoring systems reveal the trends and patterns of a sustainable system by constructing a good understanding of those systems. Comparison of future desired conditions with the current state of systems can be established. The changes in the entire system can be easily detected and can be used as an earlier warning against change. The growth and progress of the sustainable system in an enterprise can be effectively measured. Indicators can provide crucial guidance for decision-making in a variety of ways. They can translate physical and social science knowledge into manageable units of information that can facilitate the decision-making process. They can help to measure and calibrate progress towards sustainable development goals. They can provide an early warning, sounding the alarm in time to prevent economic, social and environmental damage. They are also important tools to communicate ideas, thoughts and values because as one authority said, we measure what we value, and value what we measure. Indicators of sustainability are different from traditional indicators of economic, social, and environmental progress. Traditional indicators such as stockholder profits, asthma rates, and water quality measure changes in one part of a community as if they were entirely independent of the other parts. Sustainability indicators reflect the reality that the three different segments are very tightly interconnected, as shown in the figure below: Segmentation of sustainable indicators As this figure illustrates, the natural resource base provides the materials for production on which jobs and stockholder profits depend. Jobs affect the poverty rate and the poverty rate is related to crime. Air quality, water quality and materials used for production have an effect on health. They may also have an effect on stockholder profits: if a process requires clean water as an input, cleaning up poor quality water prior to processing is an extra expense, which reduces profits. Likewise, health problems, whether due to general air quality problems or exposure to toxic materials, have an effect on worker productivity and contribute to the rising costs of health insurance. DESCRIPTION OF ENTERPRISE Sony Ericssonà is a joint venture established on October 1, 2001by the Japanese consumer electronics companyà Sony Corporationà and the Swedish telecommunications companyà Ericssonà to make mobile phones. The stated reason for this venture is to combine Sonys consumer electronics expertise with Ericssons technological leadership in the communications sector. Both companies have stopped making their own mobile phones. Sony Ericsson has strived to maintain the highest standards in our approach to sustainability. Sustainable development and production is considered to be important challenges for the future by Ericsson which demands an immediate action from responsible manufacturers. Sony Ericsson have put into effect a life-cycle approach to product development .Sony Ericsson mobile communications is a global supplier of high graphic and multimedia cell phones with various features along with accessories and pc cards. The products offer a combination of powerful technology with creative applications for mobile such as music, style, imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand which opens up new avenues for growth in business for mobile operators and along with offering desirable, fun products to end users. In the nine years period, Sony Ericsson has been operating and it has maintained a rigorous approach to ensuring that it maintains the same standards across all chains. For Sony Ericsson, the approach to sustainability is based on the following principles: To safeguard the future profits in environmental friendly related issues. Improving the living and working conditions of all those who are involved in production of products. Not to make a negativeà impact on the consumers. To improve the impact of our products and activities on the environment. Sony Ericsson have focused on low energy consumption chargers.Sony Ericsson will introduce chargers and phones with this interface well ahead of the desired industry timeline. Our portfolio of chargers is already one of the best in the industry in terms of efficiency and energy consumption. The handset was built with fully sustainable materials, the optional charger had minimal no-load power and the concept offered reduced packaging with the elimination of paper manuals. In 2008, Sony Ericsson observers were introduced. The global take back scheme and the green heart project bring us closer to our vision of being a leader in sustainability in the mobile phone industry. Constant improvising is being made by them so as to improve the working conditions and environment. Sony Ericsson set aggressive, absolute targets: Reduce the total greenhouse gas emissions from the full life cycle by 15% till 2015 (based on 2008 year levels) Reduce the total greenhouse gas emissions from So internal activities by 20% till 2015(based on 2008 year levels) Sony Ericson has continues dialogue with the parent companies on the subject of building more sustainable business. Listing Justification Of Indicators Relevant To The Enterprise ECONOMIC INDICATORS: The economic indicator refers to the system of production and consumption (including finance) and refers to the market based and to the unpaid economy. Economic prosperity is a very important element of sustainable development; it allows to combat poverty, to finance remediation of old burdens, to make changes in our development economic policy and market mechanisms must be applied in support of sustainable development, and not against it. Without denying the importance of tools such as legislation, public awareness etc., and the economy is a very powerful tool for sustainable development. Used in the right way, it provides efficient incentives to make choices for sustainable development. These incentives need to be on all levels of society, they must work in favour of sustainable development by: Making sustainable investments both in the public and private sectors profitable, Channelling research into knowledge and solutions for sustainable development Influencing consumption decision on all levels. Tele communication industry is very important for sustainable development as it generates employment wealth as well as it also provides economic benefits to the society. This all attribute raises concerns at both micro- and macro levels. The economic indicators and objective for the each specific indicator is mentioned below: Table.1 Objective Indicators Sufficient supply and goods and services GDP/ capita Efficient wealth creations Total factor productivity, cost, sales Economic systems evolution and Competitiveness Net investment, R D expenditures, Accumulated public and private debt GDP Per Capita: Gross domestic product (GDP) is nothing but the over all average of the increase or decrease of economic growth. GDP is nothing but the market value of all goods and services produced by the economy during the specific period which is often one year.2008 study by Sony Ericsson on the socio-economic impact of mobile communications in Sudan found that mobile phone access generates significant socio-economic benefits for gross domestic product (GDP), notably for people at the base of the economic pyramid. Total factor productivity, cost, sales: In simple language Productivity gives good ability to understand into inflationary pressures, and how much GDP can increase without affecting inflation. With high demand of Sony Ericsson mobiles and the company has decided to reduce operating costs, connectivity is expected to become economically viable for the local operator within three years. Net investment and capital expenditures: This indicator specifies the distribution to providers of capital broken down by interest on debt and borrowings and dividends on all classes of shares. Then Sony Ericsson describes how it has utilise its capital the level of company commitment to socially responsible investing. These are the mentioned sustainable indicators which help the Sony Ericsson, telecommunication industry to sustain in the market. ENVIRONMENTAL INDICATORS: Among the various sustainable indicators available in the monitoring system for the enterprise chosen, the prime importance moves to the environmental indicators as it drives the sustainability core concepts. These environmental indicators provide a measure of the companys impacts over the natural environment entities namely on the human, air, water and land ecosystems. The impacts of such practices can be a local or a global one depending upon the nature of the process. The ultimate target is the stake holders in common. Considering the enterprise of Sony Ericson, the threat is posed over the employees who work in the enterprise. Our enterprise corresponds to the telecom industry where by the scope of analysis for the telecom products and the facilities in Sony Ericson company is tremendous. Hence it is worth to develop indicators for the company to evaluate the effectiveness of its sustainable practices. The sustainability indicators relevant to Sony Ericsson Company are identified as below. Materials- (substances of concern) Energy- (power consumption) Products Transport Air emissions (carbon footprint) The above listed indicators are identified to be more crucial for carrying out sustainable monitoring framework for the company, Sony Ericsson. Materials (substances of concern): Considering the first indicator, materials, it refers to the various elements of concern that are used in the company. Being a strong player in the telecom industry, Sony Ericsson, produces mobile phones that incorporates brominates flame retardants (BFR) on its boards and casings. Moreover poly vinyl chloride (PVC) is also used in the chargers. Hence considering the usage of these materials in the company provides more concern over the sustainability issues in the company. Hence developing this indicator would help in the measurement of sustainability impacts of using such materials inside the company. Energy: For any industry or an enterprise, the usage of energy becomes very essential for its effective functioning. Sony Ericsson is not an exception and as it addresses the energy consumption issue through its chargers for mobile phones. This indicator provides effective measurement of the energy consumption that would help the company to incorporate processes that would lead to lesser energy consumption for the sustainable future. Products: Sony Ericsson continues its operations in the telecom industry through its various ranges of mobile phones and accessories that pose a question whether they are bio-degradable or not. The toxicity levels in the products and their environmental impacts can be measured using this indicator. Hence for a product based company like Sony Ericsson, this indicator becomes very significant for ensuring sustainable practices. Transport: Transport is an inevitable indicator in any sector as the movement of either goods or services becomes a mandatory process in the work areas. Considering Sony Ericsson, the usage of transport service, the kind of modes used, the frequency and intensity of transport processes involved in the company is really high which can affect the environment in many bad ways. Thus this indicator is more relevant to the company in identifying the impact that companys transport operations are projecting towards the environment. Air emissions With a large company like Sony Ericsson, the production capacities for their plants in various locations are tend to be generally larger. This results in the production of more carbon dioxide emissions across the nearby areas of the plant locations. So, careful monitoring of such emissions and controlling it becomes very important for the company to evaluate the amount of air emissions of the company. SOCIAL SUSTAINABILITY INDICATORS Apart from having economical and environmental sustainability it is as much as important for the company to be socially important too. Since every company they are socially bounded, it is important for them to be connected with the society. For a company to be effective and sustainable, both the individual and community resources need to be developed and used within the context of four guiding principles equity, social inclusion and interaction, security, and adaptability. Telecoms industry is playing as a very important player in shaping up the economy. The five main indicators of Sony Ericsson for social sustainability are as follows: Stakeholder involvement Human rights and business ethics Equal opportunities and non- discrimination Health and safety Bribery and corruption Sony Ericsson maintains good monitoring systems on this sustainability to have better output. Stake holder involvement Stakeholders are those who have a direct relationship to, or are affected by, our business. They include investors, customers, employees, suppliers, industry partners, governments, end-users, non-governmental organizations and the media. So it is important for any organisation to have a good relationship with them. By having sustainable relationships with the stakeholder provide the company with long run benefits. Stakeholder involvement towards a particular company creates a good image for the company among the public. Human rights and business ethics Business engagement in human rights is not only a responsibility but also an opportunity. It is very crucial for any company to behave in a socially and ethically exemplary way and operates business in compliance with all national laws and regulations. This is a main indicator for company to find out whether it is sustainable or not. Equal opportunities and discrimination One of the main indicators that should be addressed in sustainable development requires companies to provide equal opportunities to all regardless of their gender, race and disabilities. Most of the research identifies that gender disparity as one of the important issues that need to be addressed by the industry, including attracting more women into professional jobs. By having equal opportunities make the company to have better sustainable practices. Health and safety: Health and safety is one the most important indicator that production industry should concern about. Providing employees with health and safety standards must be addressed properly. The action plan included installing protective railings, improving processes and equipment for chemicals handling, and implementing health and safety procedures for corrective and preventive action. Bribery and corruption: Another main issue that should be addressed the companies is bribery and corruption. Sometimes as like human rights problems, is a large scale problem that cannot be addressed the companies. So companies must make careful consideration in regard to this problem which has a direct impact on sustainability of any company. CRITICAL ANALYSIS AND EVALUATION OF LISTED INDICATORS Justification For The Economic Indicators: China, India, Indonesia and Brazil are among Sony Ericssons 10 largest markets in sales share. Emerging markets represent around one third of global GDP, and network sales in emerging markets grew an estimated 15 percent in 2008, representing over half of network sales. High growth market: The above mentioned statistical data proves that the Sony Ericssons GDP is increasing to sustain in the market. Moreover, connectivity is an instrument to generate economic opportunity. In fact, a 2007 Deloitte analysis of sub-Saharan Africa, Latin America, the middle east and Asia pacific confirms that a 10 percent increase in mobile penetration leads to a 1.2 percent increase in gross domestic product (GDP) in developing countries twice the equivalent impact in developed markets. Applying life- cycle thinking to telecom network helps reduce the total cost of ownership for customers by demonstrating how to optimize energy. Two studies conducted by Sony Ericsson in 2008 showed in the lowest segments, money transfer, learning and mobile applications in health are in high demand. This shows that the company is done the research and addressed the capital investments, profit and share holders value to sustain in the market. Table.2 categories of economic indicators: Provides information on /measures Economic issues addressed Stake holders directly affected Main customers, market share contribution to GDP Contribution to GDP and wealth creation Customers, national governments Financial viability of business and wealth creation Capital investments, profits, share holders value, wealth creation, revenue distribution Shareholders, creditors, insurers Types of product, sales, earnings, values added Sales, earnings and value added Employees, customers, creditors, shareholders. Thus the above mentioned Economic Indicators as provided information on measures and also addressed the economic issues and how the stakeholders are directly affected. The additional indicators include generally- applicable measures of economic performance such as earnings before interest and tax. The micro economic issues have traditionally dominated business decision making with a focus on short term returns, which is in the telecommunication industry often based on production volumes rather than on valued added products and services. ENVIRONMENTAL INDICATORS: Indicator material The material indicator provides information about the various substances and elements that are used in the products and processes of the company namely Sony Ericsson. The various chemical substances like PVC, BFR and lead in the manufacturing of mobile phones and its accessories are taken into account in this indicator. One of the main substances highlighted by the media is brominates flame retardants (BFR) that reduces the risk of fires in the mobile phones. The major risk of BFR is that it becomes a dioxin under uncontrolled incineration. The company also strives to removes this substance from its charger and cable cases. Thereby the company has phased out the BFR in most of its products. Moreover Sony Ericsson takes the pride of becoming the first mobile phone firm to eradicate the entire use of BFR in its products. The other major substance is the poly vinyl chloride (PVC) because it releases hydrochloric acid and dioxins that gets accumulated in the animal fat and causes cancer to human due to the various carcinogens. Sony Ericsson worked hard to find alternatives for PVC and finally from 2007 all new Sony Ericsson products were PVC free. Other substances of concern were the phthalates, beryllium and antimony were also found hazardous and hence as an attempt to go environment friendly, the Sony Ericsson products are now almost free from such elements which can be very well evident from the companys report over sustainability. Table.3 sustainable indicator framework for social sustainability Indicator Provides information on/ measures Environmental issue(s) addressed Stakeholders directly affected/interested Materials Use of substances of concern like PVC, BFR, beryllium etc. Use and depletion of resources Suppliers, contractors, NGOs, national governments Energy Energy use and efficiency, use of renewable resources of energy. Use of energy resources, contribution to global warming. Suppliers, contractors, local communities, NGOs, national governments. Product Environmental impacts of products life cycle Environmental impacts of products like product toxicity. Customers, NGOs, national governments, insurers and creditors. Transport and logistics Transport distances for products and with respect to employees Intensity of transport activity carried out, use of non-renewable resources etc. Contractors, suppliers, local communities and authorities, national government and NGOs Air emissions Contribution to air, water and land pollution Air effluents, carbon emission, related environmental impacts Local communities and authorities, national governments, NGOs, creditors, shareholders. Indicator -energy The indicator provides measures on the usage of the energy and its efficiency and the usage of renewable sources of energy. With respect to the company, Sony Ericsson the mobile phones and their chargers come into picture regarding the energy or power consumption. Considering the total energy life cycle impact of a mobile phone, there is a no load power consumption issue. Sony Ericsson tried to reduce this and achieved a 0.15 w of average no load power in its mobile phone chargers. Indicator product The product indicator provides information about the environmental impacts that happens throughout the life cycle of the product. It exhibits the other hazardous and toxic properties of the mobile phone products and its accessories of Sony Ericsson. The product gathers more importance in identifying the measure of the sustainability in a company like Sony Ericsson as the entire business rolls out of its products. The company has come up with the initiative towards the development of the mobile phone product that is environmentally sustainable. In 2008, the company initiated a concept called green heart. According to this concept, the entire life cycles of products are revised and the usages of various elements are identified to be environmental friendly. Indicator transport and logistics: The indicator provides information about the distances involved in the transportation of products and the employees as well in the company. This indicator throws light on the usage of the various non-renewable resources and the corresponding emissions that would pose a considerable threat to the environment. Sony Ericsson collaborates with the logistics companies so as to reduce the impact of transport on the overall carbon footprint. The company framed out a separate environmental friendly guideline in selecting the vehicles and fuels for its transport operations. According to the life cycle assessment made by the company in 2008, it was found that 3.7 kg of carbon dioxide emission resulted out of the transportation of which 90% contributed from the outbound transportation. Thus the serious efforts have to be made to join with Logistics Company and reduce the weight of packaging as well so that overall impact of transportation can be minimized. Indicator air emissions (carbon footprint) The indicator provides information about the amount of pollutants that the company introduces to the land, air and water ecosystems. It also defines the level and severity of the impact and the corresponding impacts on the environment. Sony Ericsson has been planning out for larger volumes of production because of business constraints and this causes a larger emission of carbon dioxide into the air. The three major activities were identified to contribute towards carbon emission namely factories, offices and travel. Table.4 Table.5 The impact of business travel is another problem accounting for higher carbon emission. Reducing the long distance travel by introducing alternative meeting arrangements like Tele-Presence systems, an advanced video conferencing technique have been initiated as an effective alternative to reduce business travels. These all techniques were thought for reducing the companys total carbon emission from its business operations. SOCIAL SUSTAINABILITY INDICATORS: Companies are paying more attention to the social dimension of sustainable development, mainly due to an experienced shift in stakeholder pressures from environmental to social-related concerns. During the last decades of the 20th century, various significant steps were taken to draw the social dimension of sustainable development into open. Sony Ericsson has taken the following social issues for their sustainability in the market. Stakeholder involvement Human rights and business ethics Equal opportunities and non- discrimination Health and safety Bribery and corruption Table.6 sustainable indicator framework for social sustainability Indicator Provides information on/ measures Social issue(s) addressed Stakeholders directly affected/interested Stakeholder involvement The level of commitment to external stakeholder Stakeholder involvement All external stakeholder Human rights and business ethics The level of commitment to protecting human rights of all stakeholders, employees Human rights and business ethics. All stakeholders, employees, trade unions. Equal opportunities and non-discrimination The level of commitment to non-discrimination and to provide equal opportunities Equal opportunities and non-discrimination Employees, trade unions, national governments Health and safety Employee health and safety Health and safety Employees, trade unions, national governments Bribery and corruption The approach to avoiding bribery and corruption Bribery and corruption Local communities and authorities, national governments, NGOs, creditors Indicator stakeholder involvement Board participation is crucial for the implementation of underlying values for sustainable development and preservation of cultural values. Therefore, involvement of local communities and other stakeholders is crucial in decision making process. Sony Ericsson seeks to respond promptly to stakeholder concerns. They conduct an annual stakeholder survey identifying the top-ranked social, environmental and economic issues for customers and investors. They measure employees views in annual surveys and polls. In 2008, both investors and customers were particularly interested in supply chain management. Indicator -human rights and business ethics Protection of human rights is another relevant sustainability of the social concern that should be addressed when considering electronics industry. Sony Ericsson respects all human rights, including the right to freedom of expression of ideas and as tools for democracy. At times the telecom industry can encounter conflicts in realisation of these rights. Sony Ericsson is addressing the relevant issues to us and our market, but at present, considers that the main concerns in this area fall within the operators domain. As society understands of these issues evolves and the border between operator and vendor changes, Ericsson will reassess its position. Indicator -equal opportunities and non- discrimination Addressing sustainable development requires companies to provide equal opportunities to all regardless of their gender, race or disabilities. Sony Ericsson is making headway in a male dominated industry, and the number of women in the workforce increased worldwide from 12,000 in 2004 to more than 17,000 today. The number of women occupying the top 200 roles increased from 12 percent in 2007 to 13 percent in 2008, while those in line management positions remained steady at 18 percent. Our objective is to develop a management team in which the number of females is proportionate to the female workforce as a whole Sony Ericsson leadership development initiative for employees nurtures key capabilities and competencies and helps set clear goals. We seek to strengthen and deepen leadership qualities at all levels of the organization. During 2008, we launched 122 training sessions to support the initiative and 1,979 managers participated, compared to 78 sessions and 1,281 participants in 2007. To maximize learning opportunities, we mix classroom sessions with informal learning such as mentoring, job rotation, coaching, and interactive feedback. This provides employees with practical support in developing the skills to spearhead and service technological convergence. Indicator health and safety In addition to wages and benefits that are universally important, one of the employee-related issues related to occupational health and safety. Occupational health and safety (OHS) is a global priority for Ericsson. In 2009 we will align our existing locally tailored OHS approach with a globally coordinated system applicable to all markets. Unit heads will ensure that they set appropriate OHS standards that are realistic, attainable and consistent with local operating conditions and legislation. During the year we will finalize a group policy on OHS that will be rolled out throughout the business. . Indicator -bribery and corruption Corruption is one of the main obstacles in equal distribution of wealth. The Ericsson group management system, implemented and monitored wherever we do business, ensures integrity and high standards of conduct. A whistle blower procedure is in place for employees to report violations relating to accounting, internal controls and procedures or fraudulent practices. In 2008, all market unit employees took the anti-corruption e-learning. We also offer training courses educate employees on the code of business ethics and anti-corruption. CONCLUSION Sustainable development has become very significant especially in the telecom industry. In order to respond to the various sustainability challenges forced in the industry, sustainable development becomes very crucial. The framework for the monitoring system developed with the corresponding indicators; provide a comprehensive tool for measuring sustainability in the telecom industry. The proposed indicators in the above discussion, addresses to the key environmental, social and economic issues that are prevalent in the tel
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